
Everyday actions. Real rewards. Global goals.
Smart Sustainable Families
Rewarding the habits that matter
Overview
Smart Sustainable Families is our first project, built on a simple idea: people are more likely to change their habits when change is rewarding.
In chosen communities, families take on everyday actions that line up with the 17 UN Sustainable Development Goals, and are recognized and rewarded for doing so. It makes global goals feel personal, doable and fun.
Where we are now
We've already begun working with the Dar Al Ber Society in Dubai, and we're preparing to bring Sustainable Families to more communities.

Four simple steps
How it works
- Step 1
Join.
A community or family signs up to take part through an initial 2-hour workshop, where they learn more about sustainability and the actions they can take.
- Step 2
Act.
Families choose daily actions linked to the SDGs, such as saving water, reducing food waste and using less plastic.
- Step 3
Track.
Families use a WhatsApp group to check in, post updates and share their actions.
- Step 4
Earn.
Families earn awards and recognition for their impact.
What we're working towards
Our goals
- Help families build lasting sustainable habits, not one-off efforts
- Connect everyday actions to the 17 UN SDGs
- Grow the project to more communities across Dubai
Where the project stands
We'll share progress updates here as the project grows.
Related UN Sustainable Development Goals
- SDG 3: Good Health and Well-being
- SDG 6: Clean Water and Sanitation
- SDG 7: Affordable and Clean Energy
- SDG 11: Sustainable Cities and Communities
- SDG 12: Responsible Consumption and Production
- SDG 13: Climate Action
There's a place for everyone
Get involved
Families
Register your interest to join when we reach your community.
Community leaders
Bring Sustainable Families to your neighbourhood.
Businesses and partners
Support the project by offering rewards or sponsorship.